FitFlop Women's Pietra Flip Flop
The first FitFlop sandal was sold in 2007, after Dr. David Cook and
Darren James (biomechanists at London South Bank University LSBU)
collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum)
to create the world ’s first muscle-activating flip flop. Built with
simple sport y looking upper straps and an ergonomically engineered
Microwobbleboard midsole, the concept was a phenomenal – and global –
success. So when fans began to send feedback detailing how ‘fantastic’
FitFlop™ sandals made them feel (subsequent research at Salford
University uncovered our Microwobbleboard technology had remarkable
underfoot-pressure diffusing and shock attenuating properties), Kilgore
decided to take this technology and weave it into a full, multi-occasion
footwear collection. Now boasting two patent-pending technologies:
Microwobbleboard and Biomimetix midsoles, FitFlop’s goal is to create
fun, energizing, beautiful shoes that – when you wear them – make you
feel like you’ve got the world at your feet. >>>Click for product details<<<
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